If you’re like a lot of other business owners, your marketing plan is flying by the seat of your pants, and you’re just now thinking of how your do something to give back to the community this holiday season (and get some exposure for it). That’s OK. You’re in the same boat as 70% of…
Austin, TX –Hot Dog Marketing, a local boutique marketing and consulting agency, was chosen by the Kappa Delta Sorority (KDChi) for their national rebranding project. KDChi is a rapidly growing Latina sorority that is currently in 16 states across the United States. With their rapid expansion they decided to rebrand themselves to promote their professional…
Instagram really realizes the value of businesses on their platform and has begun catering to them through their Instagram Business site, making the task of writing this article fun and easier. I present to you, the How-To of Instagram, business edition. Setting Up Your Business Instagram Instagram will suggest followers for you to connect with…
We get a lot of small business clients contacting us looking for the magic bullet to solving their marketing problems. In fact, with all the information out there about content marketing and flashy terms like “online sales funnel,” there’s a percentage of new entrepreneurs that will start their businesses in 2015 and will hope that…
If you’re an online Austin Business Journal Subscriber, you can check out Jessica’s article here.
If any of your customers use smartphones or the Internet, you should probably be using social media to get the word out about your business. Doing it and doing it well are two different things, though. There are some pitfalls to avoid and some good rules of thumb to remember. You don’t want your business…
Not sure if it’s worth your time and money to hire a marketing consultant for your small business? Unless you’ve had experience running marketing campaigns online and in your area, it’s probably worth hiring someone to make sure you’re current marketing is on track and that your initiatives align with your brand strategy. Here are…
Let’s talk about putting your best foot forward in everything you do. Do you have forms, sales sheets, applications, and other paperwork that you require your clients to fill out? Do you ever need to make sales presentations using PowerPoint? Once you have your new logo and a defined brand, it’s important to apply your new…
For most small business owners, talking about yourself is hard! You can speak all day about why your product and services stand out, but selling yourself can be mind-boggling difficult. Well, I’m no different than most business owners. I love what I can do for clients, but sometimes talking about myself or actively self-promoting feels…