Final Plans for Our Safe Return to Work (I Hope) The leadership team at Hot Dog Marketing finished up our Return-to-Work plan for the team and it’ll happen in phases starting in August. Our Director of Strategy, our office manager, and I will return to the office Monday – Friday (as we can) since we…
Revising How Companies Work in the New Normal New normal is quickly growing to be one of everyone’s least favorite, overused phrases, but it’s the most succinct and accurate description of what business leaders are facing. The questions they’re looking to answer range from what does the new normal look like for our employees; what…
Our previous blogcasts have focused on leadership, and even how to identify value. But here at Hot Dog Marketing, we firmly believe that the greatest value is in helping our clients become trusted providers to their clients. This blogcast series is the embodiment of our newest topic, How to Pivot Your Marketing During a Crisis,…
Another week – another journal entry working from home. I found out yesterday that my friend’s software company probably won’t return to work until September. They did some test runs with some employees coming back for hybrid online/in-person meetings, and they came across too many issues to resolve quickly. We’ll be getting a storage unit…
Building a positive team culture can be hard. And it takes work. Every workplace has a culture. If the leaders of the organization don’t intentionally develop that culture, it will take shape on its own–and it’s tough to repair an unhealthy culture. However, cultivating a positive team culture isn’t complicated and it will even have…
The way that sales and marketing teams work together to generate leads has been changing for years. Gone are the days of going door-to-door or cold calling hundreds of innocent unknowns a day to foist upon them questions like “What do you look for in an SUV?” and “When was the last time you put…
Search Engine Optimization, or SEO as it’s known more commonly, goes in and out of favor as often as fashion changes. It’s the love it/hate it darling of marketing, right there with social media. The challenge it provides is complex. The solutions are not simple. However, there are five key things you can do to…
As things start to return to a new kind of normal and we slowly get through this health crisis it’s necessary for business owners to learn how to shift their focus to leading through the downturn and to really prepare themselves for taking advantage of the opportunities that might come out of the changes in…
Stockpiling Cash or Paying Back Loans Now? If you read or listened to any of our Zig Zag podcasts, you may have heard the advice to stockpile cash. We certainly did. We made our credit lines liquid even with our approval of a PPP loan just in case we needed it and wanted to get…
When it comes to your business, your audience has expectations–whether they know it or not. Those expectations are informed by your brand. This is good news because that means you can shape your brand and it will impact how your customers (and employees) expect to interact with your business. Regularly perform a brand audit to…