What is behavioral marketing? Behavioral marketing is the practice of marketing to customers based on their behaviors. As marketers, we want to know where and how your customers are spending their time. We want to meet them where they are– at the right place, right time, and with the right message. No small task, right?…
What do Core Web Vitals mean for your website? How can you use them to improve the user’s experience on your website? Google is constantly updating its algorithm and searching for new ways to serve users the best and more relevant content. While there are over 200 different ranking factors (according to Google), one undeniably…
Did you hear the news? Hot Dog Marketing is a Top Minority & Women-Owned B2B Company for 2020 and we’re here to help your company stand out! Clutch’s Certification program highlights the diversity of service providers on their site. The program allows companies to self identify their veteran, racial minority, and gender identities on their…
At Hot Dog Marketing, we help your business stand out! We love creating compelling marketing, advertising, and strategy for small businesses in Austin, TX. It’s this passion that drives us to become a top marketing agency in Austin and the whole state. Every year, Clutch announces their Leader Awards, the top-performing companies according to location…
Welcome to the information age. We are hungry for answers but inundated with data. We want knowledge that helps in our decision-making, but let’s be real here — sometimes we pay for what just feels right. Have you ever made an impulse buy on Amazon simply because you wanted to and no one was there…
When was the last time you did Search Engine Optimization (SEO) on your website? Did you know that Google and other search engines update their algorithms several times per day? The cost of doing nothing when it comes to ongoing SEO on your website is real and substantial. A website left to fend for itself…
You’ve reached the point in your business where you need a dedicated team of marketing experts. But how do you find that team and how can you evaluate them? You know what that means: starting the age-old, time-consuming process of searching websites, emailing, calling, gathering quotes, etc. to find a marketing agency that fits your…
Social Media Week Austin crowded Austin’s Central Library late last month as digital marketers, entrepreneurs, and business owners flocked to downtown Austin, Texas. During the three-day conference, attendees spent hours learning in-depth strategies for social media, branding, and getting to know their targeted audiences better. We sent our content marketing specialist, Mar Maldonado, to bring…
Here are the 10 most common website issues that we uncover during our marketing assessments: 10. Underdeveloped about page. Next to the home page of a website, the about or team page is often the most visited page on a website. It deserves a little love, too. I can see why some people skip or…
The attendance at the recent Spark event put on by the Round Rock Chamber of Commerce was no surprise to anyone who knows the speaker, our own Jessica Scanlon. She is not only a captivating speaker, but has a business journey story that is engaging and honest, and everyone wanted not only to support their…