Growth and strategy are hot buzzwords in the business world. But what is marketing growth strategy? Put simply, marketing growth strategy is applying strategic marketing tactics to grow the business so that it can achieve its overall business goals. It consists of how a business meets the audience in the market with their product or…
What does your company look like when you’ve “made it?” How can you set marketing goals to get you there? Growth companies often look at marketing as a necessary “cost of doing business,” rather than using it strategically to accomplish their overall business goals. The assumption being that their SaaS product or service will “sell…
Okay, we get it. Someone told you to start using Search Engine Optimization (SEO) to increase your website traffic, but you have no idea what any of this stuff means. The good news, you’re not alone! We’re glad that you want to know more about this digital field and how it can best serve your…
What is behavioral marketing? Behavioral marketing is the practice of marketing to customers based on their behaviors. As marketers, we want to know where and how your customers are spending their time. We want to meet them where they are– at the right place, right time, and with the right message. No small task, right?…
What do Core Web Vitals mean for your website? How can you use them to improve the user’s experience on your website? Google is constantly updating its algorithm and searching for new ways to serve users the best and more relevant content. While there are over 200 different ranking factors (according to Google), one undeniably…
Did you hear the news? Hot Dog Marketing is a Top Minority & Women-Owned B2B Company for 2020 and we’re here to help your company stand out! Clutch’s Certification program highlights the diversity of service providers on their site. The program allows companies to self identify their veteran, racial minority, and gender identities on their…
At Hot Dog Marketing, we help your business stand out! We love creating compelling marketing, advertising, and strategy for small businesses in Austin, TX. It’s this passion that drives us to become a top marketing agency in Austin and the whole state. Every year, Clutch announces their Leader Awards, the top-performing companies according to location…
Welcome to the information age. We are hungry for answers but inundated with data. We want knowledge that helps in our decision-making, but let’s be real here — sometimes we pay for what just feels right. Have you ever made an impulse buy on Amazon simply because you wanted to and no one was there…
When was the last time you did Search Engine Optimization (SEO) on your website? Did you know that Google and other search engines update their algorithms several times per day? The cost of doing nothing when it comes to ongoing SEO on your website is real and substantial. A website left to fend for itself…
You’ve reached the point in your business where you need a dedicated team of marketing experts. But how do you find that team and how can you evaluate them? You know what that means: starting the age-old, time-consuming process of searching websites, emailing, calling, gathering quotes, etc. to find a marketing agency that fits your…