Agile Marketing is taking the principles of the agile methodology and applying them to marketing. The 12-month marketing plan has been suffering for years inside of companies as marketing executives and C-Suite leaders clung to the tradition of the one-time strategic annual plan. COVID finally put it out of its misery. The normal cycle of…
CEO, Founder and Manager at Hot Dog Marketing helping businesses prepare for their next phase of growth with comprehensive marketing. One of this year’s economic issues from Covid-19 has been the ongoing labor crisis facing several industries in the U.S. In July alone, nearly 4 million people quit their jobs, according to Newsweek, and the quit rate in the U.S….
There are many companies who pay millions and billions of dollars to perfect their branding. It might sound like a stretch, but it is true! The power of branding is recognized by a lot of companies and businesses. This may sound daunting, but the very first step in making sure that your branding is aligned…
How can a company hire the perfect candidate? This question has long been at the heart of numerous hiring practices across a variety of companies. Nevertheless, seeking “the perfect candidate” can often doom the process from the outset. Companies often wish to hire employees that can add value to their existing teams, but they don’t…
CEO, Founder and Manager at Hot Dog Marketing helping businesses prepare for their next phase of growth with comprehensive marketing. “I want my website to be simpler,” a client said to us over the phone. “Let’s delete all the subpages and just have a single landing page. It’ll make our potential clients need to call us for…
We collect and keep a record of amazing individuals that might want to be a part of our pack someday. If you’re interested in joining our team, but we don’t have a role available, submit your information here. We’ll reach out when we’re hiring.
Do you sound like a Hot Dog Marketing client? When Hot Dog Marketing first got started, we were a small business marketing agency that worked with pretty much any business that wanted to hire us. Over the years, our team’s capabilities evolved, and we started to focus in on our strengths. In the last year,…
This is the number one frequently asked question: How did we come up with such a silly and easy-to-remember name? I had the idea for this company in 2008 – having recently been laid off and taking on freelance work to support myself, I spent a lot of time at home with someone. Iggy was…
“It’s just easier to buy from someone you’ve heard of.” What is brand equity? It’s best explained through a simple exercise. What are the brands that come to mind when you see this list of needs? I need to… blow my nose. make a paper copy. overnight this package. catch a ride. When you have…
I’m a corporate marketing drop out. I understand what gets cut first in hard times – marketing. One of my previous roles was significantly downsized, which led to me working independently on the side for many years before running an agency full-time. That downsize was the birth of Hot Dog Marketing, and guess what year…