If marketing is the farthest thing from your mind during this pandemic, you’re not alone. Between the news (which is just never good), self-quarantining measures, working from home alongside your partner and kids, and keeping your business afloat—there’s just a lot going on. Maybe you’re just focused on weathering the storm and coming out on…

At Hot Dog Marketing, what we hear from most businesses is their ideal client is anyone with money. No joke. While more work always sounds like a good thing, if that work isn’t coming from your target audience, it may be moving your organization further from its long-term goals rather than closer. Identifying your best…

Typically, you evaluate your strategic plan because you’ve reached the end of your timeline and you have to assess whether you hit your goals, or you missed them. Well, this time is different. External, unpredictable factors like a global pandemic call for a re-evaluation of your strategic plan as well. As we’ve been enduring quarantine…

Now more than ever marketers, business owners, and operations managers need to know what’s out there for marketing budgets. Ensuring that your budget gets the supplemental support it might need, and certainly deserves right now is imperative. Here are a few programs that are out there to give you the boost you’re looking for. Facebook…

We’re in uncharted territory. Over the last two months, the world has undergone a dramatic shift to combat COVID-19, with measures ranging from closed schools, to shuttered businesses, to a vast migration to remote work. As a business, you may be struggling with online engagement, remote work, and leadership through a crisis, and may not…

Downtime should be renamed productive time for business owners and CEOs. When things feel slower, owners have a natural tendency to create more work for themselves. Choosing work that optimizes your business operations instead of drowning yourself in busy work means defining where you should spend your time and your money during this time. Save:…

Some businesses are finding the transition to distributed or remote work staff difficult. Apart from the technical challenges that come from working remotely, maintaining an engaged workforce, sustaining what’s likable from your company culture, and making sure your employees are doing OK top the list of concerns among our clients. We borrowed some advice from…

As the whole world shelters in place, the internet has been the one thing to bring everyone together. Whether to communicate with friends and loved ones, to learn and gain information, or to simply entertain, technology has played a major role in this time and has become a part of our everyday lives. For many…

Social Distancing is a term that epidemiologists are using to discourage close physical interactions in an effort to stop the spread of COVID-19. Okay, I get it. Concerts and festivals are off the table (bye-bye SXSW). Avoid public transportation and crowded venues. Wash my hands like I’m about to perform surgery. But what does Social…

The information included here is current as of April 4, 2020. As this is a rapidly changing situation, updates will be noted as they occur. For more relevant content, check out our special series of content and our new blogcast here: Zig When They Zag. There’s no doubt, our lives, especially when it comes to…