jenga-graphic-designer-project

You’re Better Off Hiring A Professional Graphic Designer Rather Than Your Neighbor’s, Sister’s, Cousin’s, Friend Down the Street

I’m a bit past my 10-year mark as a professional graphic designer. According to Malcolm Gladwell, that means that I should have just about met the 10,000-hour rule and I should be a “Master” at my profession. But I don’t feel like a master quite yet. Evolving trends and new technology are big parts of…

visual hierarchy
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The Importance of Visual Hierarchy in Design

How do you communicate what’s most important on your website? Did you know you can use design concepts to do this? An essential task of a graphic designer is to present visual information in an organized manner. Well executed visual communication leads a viewer through content in an intended order of importance. Content can consist…

5 Things Every Small Business Needs to Know About Branding
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5 Things Every Small Business Needs to Know About Branding

“Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.” –Howard Schultz (Chairman & CEO of Starbucks) We are in the Digital Age and with that comes a completely new set of challenges and opportunities for…