During COVID and the ever-changing landscape of businesses during this pivotal time, it can be hard to know what your customers need from you. Do you add to the pile-up of COVID emails? Do you pretend nothing is happening and go on with business as usual? What is your responsibility as a business navigating COVID?…

Revising How Companies Work in the New Normal New normal is quickly growing to be one of everyone’s least favorite, overused phrases, but it’s the most succinct and accurate description of what business leaders are facing. The questions they’re looking to answer range from what does the new normal look like for our employees; what…

Building a positive team culture can be hard. And it takes work. Every workplace has a culture. If the leaders of the organization don’t intentionally develop that culture, it will take shape on its own–and it’s tough to repair an unhealthy culture. However, cultivating a positive team culture isn’t complicated and it will even have…

The way that sales and marketing teams work together to generate leads has been changing for years. Gone are the days of going door-to-door or cold calling hundreds of innocent unknowns a day to foist upon them questions like “What do you look for in an SUV?” and “When was the last time you put…

Search Engine Optimization, or SEO as it’s known more commonly, goes in and out of favor as often as fashion changes. It’s the love it/hate it darling of marketing, right there with social media. The challenge it provides is complex. The solutions are not simple. However, there are five key things you can do to…

When it comes to your business, your audience has expectations–whether they know it or not. Those expectations are informed by your brand. This is good news because that means you can shape your brand and it will impact how your customers (and employees) expect to interact with your business. Regularly perform a brand audit to…

Unusual circumstances require us to think outside the box to find solutions. Innovative thinking doesn’t come naturally, but in my experience, entrepreneurs and business owners are naturally imaginative. The key in uncertain times is to move past the stress to tap into that creative energy that made you successful in the first place. Here are…

Identify and Know Your Audience Before you run to open up that Facebook business page, be sure you have clearly identified your business’ audience. Doing this will ensure you are on the right platforms for your industry and your customer’s demographics. It will also help you know who to follow, interact with and target as…