The classic sales funnel models don’t account for what it takes in the real world to grow a business and a brand. Effective business growth requires brand-centric marketing, an effective sales process that can scale, and a model of delivering service that creates raving fans. In this HDM University conversation, Jessica Scanlon, the founder of...

If you haven’t noticed, the world has shifted a lot since 2020. One of the most noticeable changes we’ve seen as a marketing services firm is how old tactics don’t have the same impact on organizations. The world of marketing is now fraught with thousands of digital marketers trying to figure out the secret sauce...

Join the HDM pack at our office for a Hot Dog Marketing Client/Company Happy Hour! Network with other local business owners and Hot Dog clients during a fun evening with light bites, cornhole, wine, and a beer wall provided by our lovely long-time friend's Altared Weddings and Events! hbspt.forms.create({ region: "na1", portalId: "4554802", formId: "d50a9bcb-61af-4781-bd05-5cdb8925ef9d"...

We hear it all the time: “Our website is just a place for our clients to check to see if we’re a real company.” What a service company rarely understands is that their website is a 24/7 salesperson. You can hire a salesperson that just sits around for the phone to ring, and you hope...

Customers' attention spans are short. In today's fast-paced world, many of them don't have the luxury of taking time searching for proof that you can help them with their problems and needs. You need to dazzle them with a quick and punchy action statement to show that your business isn't just their best choice, it's...

The classic sales funnel models don’t account for what it takes in the real world to grow a business and a brand. Effective business growth requires brand-centric marketing, an effective sales process that can scale, and a model of delivering service that creates raving fans. In this HDM University conversation, Jessica Scanlon, the founder of...

Have you had challenges with hiring, retaining talent, retaining customers, winning new business, or just getting noticed? Businesses that deliver services are often competing with several other companies that offer the same expertise so competition for talent and sales can be tough. What makes a difference is intential brand strategy – and we’re not talking...

We hear it all the time: “Our website is just a place for our clients to check to see if we’re a real company.” What a service company rarely understands is that their website is a 24/7 salesperson. You can hire a salesperson that just sits around for the phone to ring, and you hope...

Chat GPT hit the market in November and by February, Generative AI was everywhere. Not only are large companies scrambling to incorporate this technology to make systems run more efficiently, but small business owners are still trying to figure out how to implement AI tools to make their lives easier. In this Lunch n’ Learn,...