If you haven’t noticed, the world has shifted a lot since 2020. One of the most noticeable changes we’ve seen as a marketing services firm is how old tactics don’t have the same impact on organizations. The world of marketing is now fraught with thousands of digital marketers trying to figure out the secret sauce...

The Hot Dog Marketing Team has been hard at work compiling a list of marketing trends for 2024. Join Jessica Scanlon and the Hot Dog Marketing team to hear about what's new in marketing for 2024 for your organization.

Marketing is tasked with more and more these days for B2B: brand growth and awareness, lead generation, lead nurturing, sales enablement, customer experience and delight. Knowing how to block and tackle all of this work to create effective campaigns can be daunting. In this Lunch n' Learn session, Jessica Scanlon, the founder of Hot Dog...

Over lunch, Hot Dog Marketing's videographer, Jordan Brown will discuss the different types of video content, where video is used, and when to hire a pro vs DIY.

Have you had challenges with hiring, retaining talent, retaining customers, winning new business, or just getting noticed? Businesses that deliver services are often competing with several other companies that offer the same expertise so competition for talent and sales can be tough. What makes a difference is intential brand strategy – and we’re not talking...

High growth organizations looking to gain an edge in today's changing business landscape need to understand generative AI, and how to start using it. In this lunch n' learn, Jessica Scanlon, Hot Dog Marketing's founder, will walk through the basics of generative AI, how operators and business leaders should be thinking about AI, and how...

How much is too much and how much is too little? For small to medium size businesses, deciding how much of your available cash flow should go towards business growth activities can be difficult at any stage. Hot Dog Marketing's founder, Jessica Scanlon will break down different methodologies for planning a marketing budget and how...

The traditional funnel for B2B marketing just isn’t working like it used to. During this workshop, we’ll talk about how B2B marketing and B2C marketing differ, and how to do plans specifically for B2B businesses. We’ll also dive into recommendations from LinkedIn.