Marketing is tasked with more and more these days for B2B: brand growth and awareness, lead generation, lead nurturing, sales enablement, customer experience and delight. Knowing how to block and tackle all of this work to create effective campaigns can be daunting. In this Lunch n' Learn session, Jessica Scanlon, the founder of Hot Dog...

Over lunch, Hot Dog Marketing's videographer, Jordan Brown will discuss the different types of video content, where video is used, and when to hire a pro vs DIY.

Have you had challenges with hiring, retaining talent, retaining customers, winning new business, or just getting noticed? Businesses that deliver services are often competing with several other companies that offer the same expertise so competition for talent and sales can be tough. What makes a difference is intential brand strategy – and we’re not talking...

High growth organizations looking to gain an edge in today's changing business landscape need to understand generative AI, and how to start using it. In this lunch n' learn, Jessica Scanlon, Hot Dog Marketing's founder, will walk through the basics of generative AI, how operators and business leaders should be thinking about AI, and how...

How much is too much and how much is too little? For small to medium size businesses, deciding how much of your available cash flow should go towards business growth...

The traditional funnel for B2B marketing just isn’t working like it used to. During this workshop, we’ll talk about how B2B marketing and B2C marketing differ, and how to do plans specifically for B2B businesses. We’ll also dive into recommendations from LinkedIn.

Branding is the most important investment a business can make into its growth. It’s the key behind successful marketing and it’s the multiplier of a business’s value when it’s time to sell. But what is brand strategy and how do you develop a memorable brand for your business. During this workshop, Hot Dog Marketing will...

2025 is going to be the year your competitors launch a new website. Are you ready to take on the task for your business so you don’t get left behind? Website projects can be overwhelming. During this workshop we’ll talk about how to plan for your next website so it’s a huge success.

The number of platforms, publications, and opportunities for content is increasing. How can you build an effective content marketing plan and then work efficiently to create content for a variety of platforms to help you get more eyeballs on your business and brand? In this workshop, Hot Dog Marketing will talk about developing a content...