HDM University | Brand Strategy: Grow Your Business with Purpose

Have you had challenges with hiring, retaining talent, retaining customers, winning new business, or just getting noticed? Businesses that deliver services are often competing with several other companies that offer the same expertise so competition for talent and sales can be tough. What makes a difference is intential brand strategy – and we’re not talking about what your logo looks like. We’re talking about building a business on a foundation of purpose, vision, and differentiation. 

In this Lunch n’ Learn, Jessica Scanlon, the founder of Hot Dog Marketing, will explain to service business owners and operators the why behind brand strategy and what the process looks like.