Case Study
Wired People
Background
Hot Dog Marketing (HDM) was approached by a Public Health talent procurement company who served as a partner to a distinguished government contractor at the same time as HDM. The company needed a comprehensive branding and website strategy overhaul.
The project’s cornerstone was to refresh the company’s digital presence through an updated website, enriched branding, and streamlined messaging that resonated with two key demographics: government offices requiring public health expertise and medical professionals seeking employment opportunities.
The Strategy
Understanding the unique challenges faced by our client, HDM embarked on a multifaceted strategy. The project’s initial phase involved an in-depth analysis of the client’s existing brand identity and digital footprint.
This evaluation highlighted the need for a more coherent and impactful branding strategy that aligned with the professional and stringent standards of government partners while remaining engaging and accessible to a broad spectrum of medical professionals.
To address these needs, HDM developed a branding toolkit that included a refined logo, color scheme, and typography guidelines. These elements were chosen for their modern appeal and compliance with accessibility standards, ensuring that all users, regardless of ability, could navigate the site with ease.
The messaging strategy was overhauled to be direct and professional, avoiding any indirect or flowery language that could detract from the client’s credibility with government agencies.
The website redesign was pivotal in achieving the project’s goals. HDM implemented a user-friendly layout, intuitive navigation, and inclusive design practices to meet government accessibility standards. The content strategy was meticulously crafted to highlight the client’s expertise in public health talent procurement, emphasizing their capacity to connect government offices with top-tier medical professionals.
The Results
The impact of HDM’s comprehensive strategy was immediately evident. The client’s online accessibility and user experience improved, leading to increased engagement from both government recruiters and potential recruits. The professional, yet approachable, design and messaging have positioned our client as a trusted partner in public health talent procurement, facilitating more effective recruitment for government-related health initiatives.
This project not only enhanced our client’s digital presence but also set a new industry standard for integrating professionalism with accessibility in the public health sector. Through strategic branding, targeted messaging, and an optimized website strategy, HDM helped the client achieve their goal of attracting skilled recruits and appealing to government offices, marking a significant milestone in their growth trajectory.
