Case Study
Montana Mike’s
Introduction
Montana Mike’s, a casual dining restaurant chain, faced significant challenges with its outdated website, leading to low user engagement and loyalty program sign-ups.
The Challenge
The old website was dated and performed poorly, with a confusing organizational structure and ineffective location functionality, making it hard to compete with rivals like Longhorn Steakhouse and Outback Steakhouse.
The Old Site
The New Site
The Solution
Hot Dog Marketing partnered with Montana Mike’s to create a modern, sleek website that aligned with contemporary design standards. Key components included:
Results
The revamped website led to:
Conclusion
The strategic overhaul of Montana Mike’s website successfully addressed the initial challenges, positioning the brand to better compete in the market and fostering increased customer loyalty and engagement.
