Brand Strategy For Different Stages Of Business Growth

Brand Strategy For Different Stages Of Business Growth

CEO, Founder and Manager at Hot Dog Marketing helping businesses prepare for their next phase of growth with comprehensive marketing. Branding is a relatively obscure concept. The simplest way to understand branding is to think of it as the personification of your business. Let’s say you walked into a party of 100 people. You only knew three…

Person on social media on their smart phone

How To Leverage Social Media To Help You With Recruiting

CEO, Founder and Manager at Hot Dog Marketing helping businesses prepare for their next phase of growth with comprehensive marketing. One of this year’s economic issues from Covid-19 has been the ongoing labor crisis facing several industries in the U.S. In July alone, nearly 4 million people quit their jobs, according to Newsweek, and the quit rate in the U.S….

Forbes Business Council Expert Panel including Jessica Scanlon CEO of Hot Dog Marketing

14 Smart Strategies To Boost Chances Of Making The Right Hire

How can a company hire the perfect candidate? This question has long been at the heart of numerous hiring practices across a variety of companies. Nevertheless, seeking “the perfect candidate” can often doom the process from the outset.  Companies often wish to hire employees that can add value to their existing teams, but they don’t…

woman looking at laptop with product boxes next to her

Horrifying Yet All-Too-Common Marketing Mistakes To Avoid

CEO, Founder and Manager at Hot Dog Marketing helping businesses prepare for their next phase of growth with comprehensive marketing. “I want my website to be simpler,” a client said to us over the phone. “Let’s delete all the subpages and just have a single landing page. It’ll make our potential clients need to call us for…