Krista “Aia” Pescalia graduated with her M.A. in Digital Data-Driven Marketing and UX Management and now works proudly in marketing as the Social Media & Social Ads Specialist with a particular strength in storytelling, short-form video strategy and production, and creating campaigns that resonate. She brings experience in paid and organic content across B2B and B2C brands including experiences in leading Google Ads and social campaigns, delivering creatives and copywriting that helps clients reach their goals across TikTok, Instagram, YouTube, Meta, etc., and driving engagement and conversion growth with authenticity as the backbone of a multi-platform identity system.
Along with being a fulltime Social Media & Social Ads Specialist she is also a filmmaker, designer, and a proud soup enthusiast. You can catch her adventuring around with her random monthly “side quest” hobbies (3D rendering, collage, pottery, workout classes, cooking, gardening) beside her cat Goob.
Krista’s Specialty
- Content with personality and ads with intention.
Awards and Acknowledgements
- Wondr Health Digital Marketing Competition & Summit Finalist 2021
- Best Overall Film Winner of UTD Cosmic Film Festival 2022
- SalesForce: Rookie Preview Sales Room Finalist 2023
- ACUI Best Social Media Marketing Campaign 2024
- CBI National Production Award for Best Comedy Video 2024
- ACUI Best Promotional Campaign 2025
- Google Ads Search, Video, & Display Certification