Case Study
Visit Cedar Park
Services Provided by Hot Dog Marketing
Digital Ads
Messaging
Print Design
The Challenge
When the City of Cedar Park’s tourism department wanted to start migrating their marketing materials away from their current branding, they brought in Hot Dog Marketing to work with them to develop an updated messaging strategy and work to transition their materials.
The director for the tourism marketing efforts for the city inherited a campaign and brand strategy from the previous director. She believed the messaging and thought behind the website cedarparkfun.com was confusing. She asked Hot Dog Marketing to help them come up with new messaging for their campaigns and help them transition away from the old website into a new website.
The Solution
Hot Dog Marketing executed a messaging project and a website planning project, and then worked with the tourism department to transition ads, their visitors guide, and other marketing materials to the new messaging and look.
