Case Study
Trellis Strategies & Hot Dog Marketing
Scaling New Heights:
Trellis Strategies’ Brand Transformation with Hot Dog Marketing
Services Provided by Hot Dog Marketing
Digital Branding
Website Development
Content Creation
Ongoing Marketing Support
About Trellis Strategies
Trellis Strategies is a 40-year-old organization supporting student borrowers by helping them navigate the complex world of student loans. With deep roots in research and consulting, Trellis Strategies was looking to launch a new brand and required expert guidance to create a compelling digital presence. They partnered with Hot Dog Marketing to help with branding, website development, and executing a long-term marketing strategy.
The Challenge
Trellis Strategies, a quasi-state organization, faced the challenge of establishing a new digital brand presence after years of successful internal communications. The organization had been effective in its support and research activities but could not clearly communicate its value externally.
With a newly launched brand and limited internal marketing resources, Trellis Strategies needed a partner who understood the intricacies of their industry and could provide consistent, high-quality support in building their external digital persona.
Their goals included:
The Solution
Hot Dog Marketing’s team stepped in to provide a full range of marketing services, including:
Website Development
Hot Dog Marketing developed a website that aligned with Trellis Strategies’ new brand identity, ensuring accuracy in messaging and ease of use for visitors. The website was designed to support webinars, in-person events, and important content updates, with careful attention to detail in the copy provided.
Content Creation
From copywriting to social media, Hot Dog Marketing delivered engaging and precise content that amplified Trellis Strategies’ message to the public.
Responsive Project Management
Using Hot Dog Marketing’s client request portal, Trellis Strategies got quick responses and fast turnaround times for their project needs. This flexibility was key in handling last-minute requests for content and updates.
Flexible Pricing
Hot Dog Marketing offered a 90-day sprint model, which allowed Trellis Strategies, a nonprofit, the flexibility to adjust project scopes and needs every quarter without being locked into a long-term contract.
The Results
Since working with Hot Dog Marketing, Trellis Strategies has:
Developed a Strong Digital Brand Persona
With Hot Dog Marketing’s help, Trellis has successfully communicated its mission externally, something it had struggled with previously.
Launched an Optimized Website
The new website supports Trellis Strategies’ events, webinars, and communications efforts, ensuring all content is accurate and delivered on time.
Streamlined Marketing Processes
Hot Dog Marketing’s efficient project management system allows Trellis to handle last-minute marketing needs with ease, meeting deadlines for event promotion, copywriting, and social media content.
Website traffic has increased by 86% since the launch of the newly branded website.
Testimonial
“Hot Dog Marketing has been a tremendous partner for us. Their team is smart, talented, and always goes the extra mile. The flexibility they provide with their unique pricing structure is invaluable for a nonprofit like us. They help us do the things we can’t do internally and have truly helped us build our digital brand. We trust them implicitly, and that’s something you can’t put a price on.”
— Jay Sweeney, Director of Sales and Marketing, Trellis Strategies