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LAST-MODIFIED:20260403T173751Z
UID:12676-1768476600-1768482000@hotdogmarketing.com
SUMMARY:Brand Strategy for Architects and Engineers | Hot Dog Marketing University
DESCRIPTION:Schedule:\n11:30-12:00 :  Lunch & Networking\n12:00-1:00 : Building a Strategic Brand that Works Presentation\n\n  \n\nLocation:\n810 Hesters Crossing\, Suite 210 Round Rock\, TX 78681\n\n\nThis HDMU is exclusive to members of SMPS. For more information\, please check out their website.
URL:https://hotdogmarketing.com/event/hot-dog-marketing-university-brand-strategy-for-architects-and-engineers/
LOCATION:Garver\, Garver – 810 Hesters Crossing\, Ste 210\, Round Rock\, TX\, 78681\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251017T113000
DTEND;TZID=America/Chicago:20251017T130000
DTSTAMP:20260530T080003
CREATED:20250129T170006Z
LAST-MODIFIED:20260403T173811Z
UID:12110-1760700600-1760706000@hotdogmarketing.com
SUMMARY:Building Efficient and Effective Content Marketing  | Hot Dog Marketing University
DESCRIPTION:The number of platforms\, publications\, and opportunities for content is increasing. How can you build an effective content marketing plan and then work efficiently to create content for a variety of platforms to help you get more eyeballs on your business and brand? In this workshop\, Hot Dog Marketing will talk about developing a content marketing plan and planning for multi-modal content using new technology. \nThis event is free to attend. Thank you to our HDMU partner for this event\, SWBC PEO\, for providing the great space at the home of Austin FC – Q2 Stadium!
URL:https://hotdogmarketing.com/event/hot-dog-marketing-university-oct-25/
LOCATION:Q2 Stadium Conference Room\, 10414 Mc Kalla Pl\, Austin\, 78758\, United States
ATTACH;FMTTYPE=image/png:https://hotdogmarketing.com/wp-content/uploads/2025/01/October-1.png
ORGANIZER;CN="Hot Dog Marketing":MAILTO:info@hotdogmarketing.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251007T083000
DTEND;TZID=America/Chicago:20251007T100000
DTSTAMP:20260530T080003
CREATED:20250129T165541Z
LAST-MODIFIED:20260403T173857Z
UID:12108-1759825800-1759831200@hotdogmarketing.com
SUMMARY:Planning Your Next Website | Hot Dog Marketing University
DESCRIPTION:2025 is going to be the year your competitors launch a new website. Are you ready to take on the task for your business so you don’t get left behind? Website projects can be overwhelming. During this workshop we’ll talk about how to plan for your next website so it’s a huge success.
URL:https://hotdogmarketing.com/event/hot-dog-marketing-university-oct1-25/
LOCATION:Centro Event Space 305 W Liberty Ave 2nd Floor\, Round Rock\, TX 78664\, Centro Event Space\, 305 W Liberty Ave 2nd Floor\, Round Rock\, Texas\, United States
ATTACH;FMTTYPE=image/png:https://hotdogmarketing.com/wp-content/uploads/2025/01/ATX-25-HDMU-LinkedIn-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250807T113000
DTEND;TZID=America/Chicago:20250807T130000
DTSTAMP:20260530T080003
CREATED:20250129T165741Z
LAST-MODIFIED:20260403T175043Z
UID:12109-1754566200-1754571600@hotdogmarketing.com
SUMMARY:How to Develop A Brand Strategy | Hot Dog Marketing University
DESCRIPTION:Branding is the most important investment a business can make into its growth. It’s the key behind successful marketing and it’s the multiplier of a business’s value when it’s time to sell. But what is brand strategy and how do you develop a memorable brand for your business. During this workshop\, Hot Dog Marketing will teach the fundamentals of branding and what’s included in a brand strategy.
URL:https://hotdogmarketing.com/event/hot-dog-marketing-university-aug-25/
LOCATION:Greater Austin Chamber of Commerce\, 535 E 5th St.\, Austin\, TX\, 78701\, United States
ATTACH;FMTTYPE=image/png:https://hotdogmarketing.com/wp-content/uploads/2025/01/August.png
ORGANIZER;CN="Hot Dog Marketing":MAILTO:info@hotdogmarketing.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250409T113000
DTEND;TZID=America/Chicago:20250409T130000
DTSTAMP:20260530T080003
CREATED:20250129T165321Z
LAST-MODIFIED:20260403T175121Z
UID:12103-1744198200-1744203600@hotdogmarketing.com
SUMMARY:B2B Marketing Plans | Hot Dog Marketing University
DESCRIPTION:The traditional funnel for B2B marketing just isn’t working like it used to. During this workshop\, we’ll talk about how B2B marketing and B2C marketing differ\, and how to do plans specifically for B2B businesses. We’ll also dive into recommendations from LinkedIn.
URL:https://hotdogmarketing.com/event/hot-dog-marketing-university-april-25/
LOCATION:Greater Austin Chamber of Commerce\, 535 E 5th St.\, Austin\, TX\, 78701\, United States
ATTACH;FMTTYPE=image/png:https://hotdogmarketing.com/wp-content/uploads/2025/01/April.png
ORGANIZER;CN="Hot Dog Marketing":MAILTO:info@hotdogmarketing.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250213T113000
DTEND;TZID=America/Chicago:20250213T130000
DTSTAMP:20260530T080003
CREATED:20250113T135736Z
LAST-MODIFIED:20260403T175217Z
UID:11958-1739446200-1739451600@hotdogmarketing.com
SUMMARY:How to Plan a Marketing Budget  | Hot Dog Marketing University
DESCRIPTION:How much is too much and how much is too little? For small to medium size businesses\, deciding how much of your available cash flow should go towards business growth activities can be difficult at any stage. Hot Dog Marketing’s founder\, Jessica Scanlon will break down different methodologies for planning a marketing budget and how and when to expect ROI on your marketing activities.
URL:https://hotdogmarketing.com/event/hdmu-february-2025/
LOCATION:Greater Austin Chamber of Commerce\, 535 E 5th St.\, Austin\, TX\, 78701\, United States
ATTACH;FMTTYPE=image/png:https://hotdogmarketing.com/wp-content/uploads/2025/01/ATX-25-HDMU-Facebook-2.png
ORGANIZER;CN="Hot Dog Marketing":MAILTO:info@hotdogmarketing.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241107T113000
DTEND;TZID=America/Chicago:20241107T130000
DTSTAMP:20260530T080003
CREATED:20241006T210812Z
LAST-MODIFIED:20260403T175317Z
UID:11773-1730979000-1730984400@hotdogmarketing.com
SUMMARY:Using AI for Small Business Growth | Hot Dog Marketing University
DESCRIPTION:High growth organizations looking to gain an edge in today’s changing business landscape need to understand generative AI\, and how to start using it. In this lunch n’ learn\, Jessica Scanlon\, Hot Dog Marketing’s founder\, will walk through the basics of generative AI\, how operators and business leaders should be thinking about AI\, and how to use it for every day work. \nThese events fill fast. Make sure to sign up today! \n 
URL:https://hotdogmarketing.com/event/growing-your-business-with-ai-in-austin/
LOCATION:Sunflower Bank\, 623 W 38th St\, Austin\, Texas\, 78705\, United States
ORGANIZER;CN="Hot Dog Marketing":MAILTO:info@hotdogmarketing.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20240912T113000
DTEND;TZID=America/Chicago:20240912T130000
DTSTAMP:20260530T080003
CREATED:20240812T183102Z
LAST-MODIFIED:20260403T175358Z
UID:11660-1726140600-1726146000@hotdogmarketing.com
SUMMARY:Growing Your Business with AI | Hot Dog Marketing University
DESCRIPTION:High growth organizations looking to gain an edge in today’s changing business landscape need to understand generative AI\, and how to start using it. \nIn this lunch n’ learn\, Jessica Scanlon\, Hot Dog Marketing’s founder\, will walk through the basics of generative AI\, how operators and business leaders should be thinking about AI\, and how to use it for every day work. \nSpaced are limited\, RSVP Today!
URL:https://hotdogmarketing.com/event/hdmu-sept-2024-growing-your-business-with-ai/
LOCATION:Office Evolution Round Rock\, 551 S Interstate Highway 35\, Suite 300\, Round Rock\, TX\, 78664\, United States
ATTACH;FMTTYPE=image/png:https://hotdogmarketing.com/wp-content/uploads/2024/08/Round-Rock-24-HDMU-Social-LinkedIn-Single-Image-Ad.png
ORGANIZER;CN="Hot Dog Marketing":MAILTO:info@hotdogmarketing.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20240807T113000
DTEND;TZID=America/Chicago:20240807T133000
DTSTAMP:20260530T080003
CREATED:20240709T181133Z
LAST-MODIFIED:20260403T175428Z
UID:11551-1723030200-1723037400@hotdogmarketing.com
SUMMARY:What is Brand Strategy | Hot Dog Marketing University
DESCRIPTION:Have you had challenges with hiring\, retaining talent\, retaining customers\, winning new business\, or just getting noticed? Businesses that deliver services are often competing with several other companies that offer the same expertise so competition for talent and sales can be tough. What makes a difference is intential brand strategy – and we’re not talking about what your logo looks like. We’re talking about building a business on a foundation of purpose\, vision\, and differentiation. \nIn this Lunch n’ Learn\, Jessica Scanlon\, the founder of Hot Dog Marketing\, will explain to service business owners and operators the why behind brand strategy and what the process looks like. \nSpaced are limited\, RSVP Today!
URL:https://hotdogmarketing.com/event/hdmu-aug24/
LOCATION:Sunflower Bank\, 623 W 38th St\, Austin\, Texas\, 78705\, United States
ATTACH;FMTTYPE=image/png:https://hotdogmarketing.com/wp-content/uploads/2024/07/Austin-24-HDMU-Social-LinkedIn-Single-Image-Ad.png
ORGANIZER;CN="Hot Dog Marketing":MAILTO:info@hotdogmarketing.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20240501T113000
DTEND;TZID=America/Chicago:20240501T130000
DTSTAMP:20260530T080003
CREATED:20240306T231127Z
LAST-MODIFIED:20260403T175715Z
UID:10548-1714563000-1714568400@hotdogmarketing.com
SUMMARY:Effective Video Content for B2B | Hot Dog Marketing University
DESCRIPTION:In this workshop\, Jordan Brown reviews how to curate effective video marketing for B2B businesses\, what different types of video content there are\, and how to determine if you need to hire a pro.
URL:https://sales.hotdogmarketing.net/effective-video-content-round-rock/#new_tab
LOCATION:Office Evolution Round Rock\, 551 S Interstate Highway 35\, Suite 300\, Round Rock\, TX\, 78664\, United States
ATTACH;FMTTYPE=image/png:https://hotdogmarketing.com/wp-content/uploads/2024/03/May-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20240307T113000
DTEND;TZID=America/Chicago:20240307T130000
DTSTAMP:20260530T080003
CREATED:20231229T154942Z
LAST-MODIFIED:20260403T175837Z
UID:10465-1709811000-1709816400@hotdogmarketing.com
SUMMARY:Effective Marketing Campaigns for B2B | Hot Dog Marketing University
DESCRIPTION:Marketing is tasked with more and more these days for B2B: brand growth and awareness\, lead generation\, lead nurturing\, sales enablement\, customer experience and delight. Knowing how to block and tackle all of this work to create effective campaigns can be daunting. \n\n\n\nIn this Lunch n’ Learn session\, Jessica Scanlon\, the founder of Hot Dog Marketing\, will show everyone how to plan effective marketing campaigns.
URL:https://hotdogmarketing.com/event/hdm-university-round-rock-2/
LOCATION:Office Evolution Round Rock\, 551 S Interstate Highway 35\, Suite 300\, Round Rock\, TX\, 78664\, United States
ATTACH;FMTTYPE=image/png:https://hotdogmarketing.com/wp-content/uploads/2023/12/March.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20240207T113000
DTEND;TZID=America/Chicago:20240207T130000
DTSTAMP:20260530T080003
CREATED:20231229T155145Z
LAST-MODIFIED:20231229T155145Z
UID:10466-1707305400-1707310800@hotdogmarketing.com
SUMMARY:HDM University - Austin
DESCRIPTION:Topic TBD \n\n\n\nLocation: Sunflower Bank Austin623 W 38th StAustin\, Texas 78705
URL:https://hotdogmarketing.com/event/hdm-university-austin/
LOCATION:TX
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20240111T113000
DTEND;TZID=America/Chicago:20240111T130000
DTSTAMP:20260530T080003
CREATED:20231229T154848Z
LAST-MODIFIED:20231229T154848Z
UID:10464-1704972600-1704978000@hotdogmarketing.com
SUMMARY:HDM University - 2024 Marketing Trends
DESCRIPTION:The Hot Dog Marketing Team has been hard at work compiling a list of marketing trends for 2024. Join Jessica Scanlon and the Hot Dog Marketing team to hear about what’s new in marketing for 2024 for your organization.
URL:https://hotdogmarketing.com/event/hdm-university-round-rock/
LOCATION:Office Evolution Round Rock\, 551 S Interstate Highway 35\, Suite 300\, Round Rock\, TX\, 78664\, United States
ATTACH;FMTTYPE=image/jpeg:https://hotdogmarketing.com/wp-content/uploads/2024/01/Untitled-design.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231108T113000
DTEND;TZID=UTC:20231108T130000
DTSTAMP:20260530T080003
CREATED:20230112T190329Z
LAST-MODIFIED:20230112T190329Z
UID:9539-1699443000-1699448400@hotdogmarketing.com
SUMMARY:HDM University | Marketing Trends for SMBs: Be Ahead of the Curve with the Latest Marketing Trends
DESCRIPTION:Brand Strategy for Architects and Engineers | Hot Dog Marketing University\n\n\n\n\n\n\n\n\nIf you haven’t noticed\, the world has shifted a lot since 2020. One of the most noticeable changes we’ve seen as a marketing services firm is how old tactics don’t have the same impact on organizations. The world of marketing is now fraught with thousands of digital marketers trying to figure out the secret sauce that somehow got lost in all the noise.   \n\n\n\nIn this Lunch n’ Learn\, Jessica Scanlon\, the founder of Hot Dog Marketing\, will explain to small-to-medium size business owners and operators what is happening now and how it impacts the future success of marketing campaigns.  
URL:https://hotdogmarketing.com/event/hdm-university-marketing-trends-for-smbs-be-ahead-of-the-curve-with-the-latest-marketing-trends-2/
LOCATION:Centro Event Space\, Centro Event Space\, 305 W Liberty Ave 2nd Floor\, Round Rock\, Texas\, 78664\, United States
ATTACH;FMTTYPE=image/jpeg:https://hotdogmarketing.com/wp-content/uploads/2018/09/AdobeStock_133481734-e1537801079458-scaled.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20231025T160000
DTEND;TZID=America/Chicago:20231025T190000
DTSTAMP:20260530T080003
CREATED:20230926T172804Z
LAST-MODIFIED:20230926T172804Z
UID:10273-1698249600-1698260400@hotdogmarketing.com
SUMMARY:Fall Networking Happy Hour
DESCRIPTION:Network with other like-minded business owners\, operators\, and CEOs at our Fall Happy Hour featuring a Halloween special treat: a Fortune Teller to tell you what to plan for 2024! The drinks and the snacks are on us! Please RSVP!
URL:https://hotdogmarketing.com/event/fall-networking-happy-hour/
LOCATION:TX
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231018T113000
DTEND;TZID=UTC:20231018T130000
DTSTAMP:20260530T080003
CREATED:20230112T185624Z
LAST-MODIFIED:20230112T185624Z
UID:9537-1697628600-1697634000@hotdogmarketing.com
SUMMARY:HDM University |  AI for Small Business Owners with Guest Speaker\, Katie Woods from R Bank
DESCRIPTION:Brand Strategy for Architects and Engineers | Hot Dog Marketing University\n\n\n\n\n\n\nChat GPT hit the market in November and by February\, Generative AI was everywhere. Not only are large companies scrambling to incorporate this technology to make systems run more efficiently\, but small business owners are still trying to figure out how to implement AI tools to make their lives easier. \n\n\n\nIn this Lunch n’ Learn\, Katie Woods\, head of marketing for R Bank will discuss the different AI tools and use cases to help business owners run marketing programs but also save time in their day-to-day. Join Jessica Scanlon and our guest speaker at Centro Event Space for a captivating discussion.
URL:https://hotdogmarketing.com/event/hdm-university-hubspot-for-business-owners-marketing-sales-and-service-for-growth-3/
LOCATION:Centro Event Space\, Centro Event Space\, 305 W Liberty Ave 2nd Floor\, Round Rock\, Texas\, 78664\, United States
ATTACH;FMTTYPE=image/jpeg:https://hotdogmarketing.com/wp-content/uploads/2023/03/hdm-u_elevator-pitch.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230913T113000
DTEND;TZID=UTC:20230913T130000
DTSTAMP:20260530T080003
CREATED:20230112T185453Z
LAST-MODIFIED:20230112T185453Z
UID:9535-1694604600-1694610000@hotdogmarketing.com
SUMMARY:HDM University | Websites for Service Businesses: Going Beyond the Brochure Site
DESCRIPTION:Brand Strategy for Architects and Engineers | Hot Dog Marketing University\n\n\n\n\n\n\n\n\nWe hear it all the time: “Our website is just a place for our clients to check to see if we’re a real company.” What a service company rarely understands is that their website is a 24/7 salesperson. You can hire a salesperson that just sits around for the phone to ring\, and you hope they’re armed with the right information to deliver to a prospect. Or\, you can have a salesperson that is effective at building new connections\, is a fantastic brand ambassador\, and is a good example of what it feels like to do business with your company. Service businesses that don’t underestimate the role of their website are the ones growing\, even in a recession.  \n\n\n\nIn this Lunch n’ Learn\, Jessica Scanlon\, the founder of Hot Dog Marketing will explain to service business owners and operators the essentials of a good website and the value it can deliver to a growing company. 
URL:https://hotdogmarketing.com/event/hdm-university-websites-for-service-businesses-going-beyond-the-brochure-site-2/
LOCATION:Centro Event Space\, Centro Event Space\, 305 W Liberty Ave 2nd Floor\, Round Rock\, Texas\, 78664\, United States
ATTACH;FMTTYPE=image/jpeg:https://hotdogmarketing.com/wp-content/uploads/2021/04/AdobeStock_267080865-scaled.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230802T113000
DTEND;TZID=UTC:20230802T130000
DTSTAMP:20260530T080003
CREATED:20230112T184656Z
LAST-MODIFIED:20230112T184656Z
UID:9533-1690975800-1690981200@hotdogmarketing.com
SUMMARY:HDM University | Brand Strategy: Grow Your Business with Purpose
DESCRIPTION:Brand Strategy for Architects and Engineers | Hot Dog Marketing University\n\n\n\n\n\n\nHave you had challenges with hiring\, retaining talent\, retaining customers\, winning new business\, or just getting noticed? Businesses that deliver services are often competing with several other companies that offer the same expertise so competition for talent and sales can be tough. What makes a difference is intential brand strategy – and we’re not talking about what your logo looks like. We’re talking about building a business on a foundation of purpose\, vision\, and differentiation.  \n\n\n\nIn this Lunch n’ Learn\, Jessica Scanlon\, the founder of Hot Dog Marketing\, will explain to service business owners and operators the why behind brand strategy and what the process looks like. 
URL:https://hotdogmarketing.com/event/hdm-university-brand-strategy-grow-your-business-with-purpose-2/
LOCATION:Centro Event Space\, Centro Event Space\, 305 W Liberty Ave 2nd Floor\, Round Rock\, Texas\, 78664\, United States
ATTACH;FMTTYPE=image/jpeg:https://hotdogmarketing.com/wp-content/uploads/2021/02/AdobeStock_292120827.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230517T113000
DTEND;TZID=UTC:20230517T130000
DTSTAMP:20260530T080003
CREATED:20230112T183115Z
LAST-MODIFIED:20230112T183115Z
UID:9528-1684323000-1684328400@hotdogmarketing.com
SUMMARY:HDM University | HubSpot for Business Owners: Marketing\, Sales\, and Service for Growth
DESCRIPTION:Brand Strategy for Architects and Engineers | Hot Dog Marketing University\n\n\n\n\n\n\nThe classic sales funnel models don’t account for what it takes in the real world to grow a business and a brand. Effective business growth requires brand-centric marketing\, an effective sales process that can scale\, and a model of delivering service that creates raving fans. \n\n\n\nIn this HDM University conversation\, Jessica Scanlon\, the founder of Hot Dog Marketing\, will introduce service business owners and operators to HubSpot\, software that powers seamless marketing\, sales\, and customer experience. \n\n\n\nThis event is ideal for small businesses ready for growth and seeking a better way to get to the next level.
URL:https://hotdogmarketing.com/event/hdm-university-hubspot-for-business-owners-marketing-sales-and-service-for-growth-2/
LOCATION:HDM University\, 108 E Main St\, Round Rock\, TX\, 78664\, United States
ATTACH;FMTTYPE=image/png:https://hotdogmarketing.com/wp-content/uploads/2022/09/Untitled-design-4.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230419T113000
DTEND;TZID=America/Chicago:20230419T130000
DTSTAMP:20260530T080003
CREATED:20230308T215201Z
LAST-MODIFIED:20230308T215201Z
UID:9788-1681903800-1681909200@hotdogmarketing.com
SUMMARY:HDM University | Service Business Owners & Operators: How to Create an Effective Elevator Pitch
DESCRIPTION:Brand Strategy for Architects and Engineers | Hot Dog Marketing University\n\n\n\n\n\n\n\n\nCustomers’ attention spans are short. In today’s fast-paced world\, many of them don’t have the luxury of taking time searching for proof that you can help them with their problems and needs. You need to dazzle them with a quick and punchy action statement to show that your business isn’t just their best choice\, it’s their only choice! That’s where fine-tuning the perfect elevator pitch comes in!  \n\n\n\nIn this Lunch n’ Learn\, Jessica Scanlon\, the founder of Hot Dog Marketing\, will lead attendees in an Elevator Pitch Workshop and help them craft a forceful and impactful elevator pitch to utilize in their marketing efforts.
URL:https://hotdogmarketing.com/event/hdm-university-service-business-owners-operators-how-to-create-an-effective-elevator-pitch/
LOCATION:HDM University\, 108 E Main St\, Round Rock\, TX\, 78664\, United States
ATTACH;FMTTYPE=image/jpeg:https://hotdogmarketing.com/wp-content/uploads/2023/03/hdm-u_elevator-pitch.jpg
ORGANIZER;CN="Hot Dog Marketing":MAILTO:info@hotdogmarketing.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230322T113000
DTEND;TZID=America/Chicago:20230322T130000
DTSTAMP:20260530T080003
CREATED:20230112T182657Z
LAST-MODIFIED:20230112T182657Z
UID:9526-1679484600-1679490000@hotdogmarketing.com
SUMMARY:HDM University | Websites for Service Businesses: Going Beyond the Brochure Site
DESCRIPTION:Brand Strategy for Architects and Engineers | Hot Dog Marketing University\n\n\n\n\n\n\n\n\nWe hear it all the time: “Our website is just a place for our clients to check to see if we’re a real company.” What a service company rarely understands is that their website is a 24/7 salesperson. You can hire a salesperson that just sits around for the phone to ring\, and you hope they’re armed with the right information to deliver to a prospect. Or\, you can have a salesperson that is effective at building new connections\, is a fantastic brand ambassador\, and is a good example of what it feels like to do business with your company. Service businesses that don’t underestimate the role of their website are the ones growing\, even in a recession.  \n\n\n\nIn this Lunch n’ Learn\, Jessica Scanlon\, the founder of Hot Dog Marketing will explain to service business owners and operators the essentials of a good website and the value it can deliver to a growing company. 
URL:https://hotdogmarketing.com/event/hdm-university-websites-for-service-businesses-going-beyond-the-brochure-site/
LOCATION:HDM University\, 108 E Main St\, Round Rock\, TX\, 78664\, United States
ATTACH;FMTTYPE=image/jpeg:https://hotdogmarketing.com/wp-content/uploads/2021/02/AdobeStock_135194530-scaled.jpeg
ORGANIZER;CN="Hot Dog Marketing":MAILTO:info@hotdogmarketing.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230309T160000
DTEND;TZID=America/Chicago:20230309T180000
DTSTAMP:20260530T080003
CREATED:20230206T174237Z
LAST-MODIFIED:20230206T174237Z
UID:9677-1678377600-1678384800@hotdogmarketing.com
SUMMARY:Hot Dog Marketing | Happy Hour
DESCRIPTION:Brand Strategy for Architects and Engineers | Hot Dog Marketing University\n\n\n\n\n\n\n\n\nJoin the HDM pack at our office for a Hot Dog Marketing Client/Company Happy Hour! Network with other local business owners and Hot Dog clients during a fun evening with light bites\, cornhole\, wine\, and a beer wall provided by our lovely long-time friend’s Altared Weddings and Events!
URL:https://hotdogmarketing.com/event/hot-dog-marketing-happy-hour/
LOCATION:Hot Dog Marketing\, 108 E Main St.\, Round Rock\, Texas\, 78664
ATTACH;FMTTYPE=image/jpeg:https://hotdogmarketing.com/wp-content/uploads/2023/02/Untitled-design.jpg
ORGANIZER;CN="Hot Dog Marketing":MAILTO:info@hotdogmarketing.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230215T113000
DTEND;TZID=America/Chicago:20230215T130000
DTSTAMP:20260530T080003
CREATED:20230111T222514Z
LAST-MODIFIED:20230111T222514Z
UID:9492-1676460600-1676466000@hotdogmarketing.com
SUMMARY:HDM University | Marketing Trends for SMBs: Be Ahead of the Curve with the Latest Marketing Trends
DESCRIPTION:Brand Strategy for Architects and Engineers | Hot Dog Marketing University\n\n\n\n\n\n\n\n\nIf you haven’t noticed\, the world has shifted a lot since 2020. One of the most noticeable changes we’ve seen as a marketing services firm is how old tactics don’t have the same impact on organizations. The world of marketing is now fraught with thousands of digital marketers trying to figure out the secret sauce that somehow got lost in all the noise.   \n\n\n\nIn this Lunch n’ Learn\, Jessica Scanlon\, the founder of Hot Dog Marketing\, will explain to small-to-medium size business owners and operators what is happening now and how it impacts the future success of marketing campaigns.  
URL:https://hotdogmarketing.com/event/hdm-university-brand-strategy-grow-your-business-with-purpose/
LOCATION:HDM University\, 108 E Main St\, Round Rock\, TX\, 78664\, United States
ATTACH;FMTTYPE=image/png:https://hotdogmarketing.com/wp-content/uploads/2021/01/Marketing-Strategies-for-SaaS-Companies.png
ORGANIZER;CN="Hot Dog Marketing":MAILTO:info@hotdogmarketing.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230118T113000
DTEND;TZID=UTC:20230118T130000
DTSTAMP:20260530T080003
CREATED:20221230T054555Z
LAST-MODIFIED:20221230T054555Z
UID:9470-1674041400-1674046800@hotdogmarketing.com
SUMMARY:HDM University | HubSpot for Business Owners: Marketing\, Sales\, and Service for Growth
DESCRIPTION:The classic sales funnel models don’t account for what it takes in the real world to grow a business and a brand. Effective business growth requires brand-centric marketing\, an effective sales process that can scale\, and a model of delivering service that creates raving fans. \n\n\n\nIn this HDM University conversation\, Jessica Scanlon\, the founder of Hot Dog Marketing\, will introduce service business owners and operators to HubSpot\, software that powers seamless marketing\, sales\, and customer experience. \n\n\n\nThis event is ideal for small businesses ready for growth and seeking a better way to get to the next level.
URL:https://hotdogmarketing.com/event/hdm-university-hubspot-for-business-owners-marketing-sales-and-service-for-growth/
LOCATION:HDM University\, 108 E Main St\, Round Rock\, TX\, 78664\, United States
ATTACH;FMTTYPE=image/jpeg:https://hotdogmarketing.com/wp-content/uploads/2022/09/jessica-scanlon-inbound22.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221227T080000
DTEND;TZID=UTC:20221227T170000
DTSTAMP:20260530T080003
CREATED:20221207T091055Z
LAST-MODIFIED:20221207T091055Z
UID:9290-1672128000-1672160400@hotdogmarketing.com
SUMMARY:Free Video Event: Frequently Asked Wednesdays
DESCRIPTION:Get a Professional Video for Free! \nLooking to position yourself online as the local expert? Audiences retain 95% of the information delivered through video opposed to 10% when reading text. That’s why over 86% of businesses use video now as a key marketing tool. One statistic says that video can generate 66% more leads for a business. \nMaking a video on your own is hard work. You might feel self-conscious about the quality\, unsure of what to do\, or feel insecure about the result. If you’re looking to add professional touches like the text on the screen or your branding\, you’re looking at adding hours to a project to just get a 1-minute video that looks professional for social media. \nAnswering frequently asked questions in video form is a great way to get your audience to engage with your social media content\, stay on your website longer\, and become a more qualified prospect when they contact you.
URL:https://hotdogmarketing.com/event/free-video-event-frequently-asked-wednesdays/
LOCATION:Office Evolution Round Rock\, 551 S Interstate Highway 35\, Suite 300\, Round Rock\, TX\, 78664\, United States
ATTACH;FMTTYPE=image/jpeg:https://hotdogmarketing.com/wp-content/uploads/2022/12/277732827_5283302485025339_8402249372719542074_n.jpg
END:VEVENT
END:VCALENDAR